Culture, Communication and Globalization in Puerto Rico: El Corazón de Voltaire by Luis López Nieves

Sandra Sepúlveda
University of Puerto Rico

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     Last modified: February 12, 2007
     Presentation date: 03/29/2007 5:25 PM in R6022
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Abstract
Proposal for ABC Asia – Pacific 7th Conference
Hong Kong
March 28 – 30, 2007

Title: Culture, Communication and Globalization in Puerto Rico: El corazón de Voltaire by Luis López Nieves

The progress of globalization and the fall of the Berlin Wall in 1989 which ended the Cold War, has created managerial, technological, informational, economic, and cultural globalization that has changed our way of life. These changes have emphasized the interrelationship of language, culture and communication.

Globalization has forced us to take a 360 degree turn in culture, business communication, and in social, educational and economic policies. Many theoreticians, researchers, students, businesspeople, and politicians have discussed the peculiarity of this phenomenon. This scenario of megahertz, oral production, instantaneity, high speed, and multiplicity of tasks, and tools in Lilliputian devices requires that this nanotechnology must work based on the human being, his cultural environment, his interpersonal relations and communication processes, and not vice versa. Globalization supposes the fall of geographical barriers in order to interrelate in cultural, economic, and technological settings. Also, many businesspeople interpret globalization as a convergence of humanity toward a shared common future due to these communication networks.

On the other hand, culture, from the Latin word cultūra, means a way of life, the customs, knowledge, and level of artistic, scientific and industrial development of a certain period of time and of a social group. An astonishing cultural product, a portorrican novel titled El corazón de Voltaire, written by Dr. Luis López Nieves by e-mail, calls together these three concepts: culture, communication and globalization. This ingenious cultural and globalized product is the focus of this presentation.


Sandra Sepúlveda –Trinidad, Ph. D
© 1/1 / 2007